Ruthless Ideas Exhibition
Entrance Jimpa RI-JP
The Jimpa home page: dark layout with the headline 'Everyone needs a Jimpa' and a yellow call-to-action button.
The live page, captured 21 August 2026.Screenshot of the running product

Jimpa

An assistant that sits on a small business's website and answers for it.

The problem

A small business's website knows everything about the business and tells a visitor almost none of it, because the visitor has to guess which page the answer is on. The business owner answers the same five questions by phone every week — questions their own site already contains.

The insight

Put the answering where the asking happens. A helper that has read the whole site can meet a visitor on any page and take them to the exact thing they came for, so the site stops being a filing cabinet the visitor has to search.

How it works

  1. The business adds Jimpa to its site.
  2. Jimpa reads the site's own content as its source of truth.
  3. A visitor asks in their own words, on whatever page they landed on.
  4. Jimpa answers from the site and points them at the specific thing they wanted.

Materials and process

Web application with a hosted database and subscription billing. From $10 per month.

What exists now

Live at jimpa.app and genuinely wired end to end — account sign-in and live-mode card checkout were both verified working in July 2026, which is more than most half-finished products can say. What has not been tested is what happens after a payment goes through, because nobody outside the workshop has completed one.

Next: One paying customer, so the untested half of the loop finally runs.

jimpa.app ↗